AFRICA: THE LAND OF AMAZING OPPORTUNITIES


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  • Written by:

    Dan Mwangi

    dan@mtkenyatimes.co.ke

    “I believe that if you show people the problems and you show them the solutions they will be moved to act.” — Bill Gates, business magnate and philanthropist

    Africa is a land of amazing success stories. These success stories lie on the fact that Africa is a host of a plethora of business opportunities. This is in spite the fact that Africa is classified as a poor continent. How can it be? Everywhere you look, there are opportunities to make money that don’t even exist or are easily overlooked in other parts of the world. However, it’s still surprising how many people are blind to the goldmine of opportunities in Africa, including Africans themselves.

    Fortunately, there is a growing number of entrepreneurs who are already exploiting the lucrative business opportunities on the continent. The key to their success is that they see things quite differently from the rest of us. Where there are problems, these entrepreneurs see potential and opportunities. While we complain about the challenges we face everyday, these entrepreneurs are creating solutions that make money.

    Some of the entrepreneurs include;

    Africa Felix Juice (Sierra Leone)

    Africa is one of the largest producers of fruits in the world. However, due to poor processing and storage, a huge portion of the fruits harvested in Africa every year is wasted. In some countries, this situation is so bad that fruits and concentrates are imported from overseas despite their local abundance. For example, did you know that Nigeria, which produces oranges in large quantities, still spends over $140 million to import orange concentrates for its fruit juice industry? In West Africa, a company in Sierra Leone is already exploiting the lucrative potentials of fruits.

    Africa Felix Juice is a Sierra Leone-based company that produces juice concentrates from mangoes and pineapples that are harvested across the country. The company buys mangoes from more than 4,000……Subscribe to Readmore………

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