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Companies


Written by: Dan Mwangi dan@mtkenyatimes.co.ke Communication forms a vital link between employees and the employers. The different forms of communication mechanisms should be used to target the different entities in businesses. In fact, the beauty of these communication models is that they form a diverse approach that helps in the intake of the information. Besides, …

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By: Danson Dansonx Branding strategies coupled with the activities that arise as a result of marketing form a perfect partnership that leads to the attainment of business objectives. While marketing and branding are different and distinct aspects, they interrelate to generate an ideal platform that stimulates and impels business objectives and targets. Branding offers a …

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By: Dan Volkswagen as an automobile manufacturer was in 2015 exposed as having used some deliberate mechanism in form of technological software in a bid to engineer cars meant to cheat the emissions testing. This brought about a corporate blunder from the car manufacturer. As a result, unending debates ensued regarding the defining role played …

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