The importance of effective communication in organisations


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  • Written by:

    Dan Mwangi

    dan@mtkenyatimes.co.ke

    Communication forms a vital link between employees and the employers. The different forms of communication mechanisms should be used to target the different entities in businesses. In fact, the beauty of these communication models is that they form a diverse approach that helps in the intake of the information. Besides, such models address all the cadres of the employees as well as the prospective customers. In essence, businesses should make effective use of the varying forms of communication to foster a closer link with the employees. In an organisation, communication is a key element. Attributable to such a situation, organisations exist via the positive contribution of communication. It, therefore, means that lack of communication would lead to the sure death of a company. Also, it is instructive to note that communication helps in shaping and influencing the behavioral aspects of individuals, specifically the workforce. As an integral platform that makes it easier for the flow of information, communication should occupy a central theme. Moreover, that is true for any organisation that seeks to increase its profile, augment it sales, and gain a foothold on its ventures. In particular, modern businesses should make use of the various approaches as formulated by the communication mechanisms to streamline their operations.

    As an integral platform that makes it easier for the flow of information, communication should occupy a central theme

    The flow of information is essential to the survival of an organisation. Practically, for purposes of inclusion and comprehension, communication has to be integrated wholesomely. It, therefore, follows that the flow of such information should target all the spheres of an organisation. Organisations, therefore, have to utilise downward communication, horizontal communication, as well as upward communication. Most organisations exclusively utilise the downward form of communication. This way, information only flows from the top echelons of the company to the workforce. In essence, such an instance crafts a process that allows for a one-sided form of communication. It as well signifies that the grievances from the employees do not reach the management. In fact, the scenario is mirrored by the loads of excuses given by the workers in most companies. All the operation plans are filtered through this model to order the employees as regards the various duties. However, the approach of this technique does more harm than good to the overall prospects and fortunes of a company. In fact, the downward communication model is laced with a plethora of issues that curtail the aspirations and working conditions of the employees.

    Upward communication is a vital asset for any company. For purposes of effective communication, any upward flow offers the chance for the subordinate staff to give their grievances. In this way, the higher ranks of the management, as well as the top echelons of the hierarchy, get to understand the issues bugging the staff. To facilitate this upward flow of communication in organisations, the management should make time for group meetings with the staff. Also, the management should put suggestion boxes with a view to get prompt feedback from the employees as regards the situation at hand. In essence, such a model offers a mechanism that makes it easier for the adoption of a competent grievance procedure. Specifically, these mechanisms will allow employees at a company to offer their opinions as well as give perceptions regarding the organisational policies and aims. Furthermore, it would enhance their job satisfaction levels under the knowledge that their views will be considered by the management. Basically, such a situation encourages an informal engagement between the management and the employees. However, despite its informal approach, the outcomes go further than what the formal engagements can achieve. Also, a horizontal or lateral form of communication should be implemented by organisations to allow the employees have a meaningful engagement. In fact, such a model fosters the coordination between employees through interaction. Besides, by talking between themselves, the workers will share more about their aspirations, supervisors, as well as the goals of the company. As a result, organisations will reap fruits of interdepartmental coordination between the staff due to a harmonious bond between the employees. Essentially, such a process eradicates the personal and work-related problems facing the employees.

    Also, a horizontal or lateral form of communication should be implemented by organisations to allow the employees have a meaningful engagement.

    Within the context of organisational studies, various theories explain the structure and process of communication. It should be noted that these theories are important in that communication outlines an essential aspect for corporate entities across the globe. In fact, the level of communication determines the rate of success that a company experiences. Developed by Max Weber, the Weberian theory espouses that organisations have roles that are defined, thereby formulating a comprehensible, hierarchical, as well as structured form of communication. As per the theory, there should not be room for confusion as the communication adopts a top down model. Moreover, companies have a rigid formation that makes each individual to contribute through a well defined and unambiguous manner. The Weberian theory offers insight to a communicative channel that recognises merit as well as the manner in which companies allocate work through seniority.

    The organisational control theory by Cheney and Tompkins outlines an approach that extends from the Weberian concept. This conceptual framework is used by corporate entities that tend to move past the bureaucratic method. However, these companies that utilise such an approach are yet to be fully unstructured, or past the bureaucratic approach. In essence, the theory opines that there are four diverse models of control that showcase how organisational setups exercise power. Practically, as espoused by the theory, technical, simple, as well bureaucratic models entail the different forms of control. The theory champions a framework that improves on the approach by Weber. The managerialism theory was crafted by Stanley Deetz. As a contemporary approach, the theory takes into view the economic and political interests to offer an inclusive scope about the communication channels in a corporate body. This theory was spurred by the evolving structure of the organisational aspects in management.

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    1 Comment

    1. September 7, 2018
      Reply

      Some truly interesting points you have written.Assisted me a lot, just what I was looking for : D.

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